Custom Website Design & Development
$650 USD
2 to 3 weeks
Founders, service businesses and agencies who need their website to be the best salesperson on the team.
“Your website is not a brochure. It is the salesperson that never sleeps, never calls in sick, and never forgets the pitch.”
So why does yours read like a leaflet designed by committee in 2016? A proper website earns trust in seven seconds and closes the deal before the discovery call.
The specific things this fixes.
Four things that quietly cost you leads every month, and exactly how this engagement removes them.
Template sites that look like everyone else’s, because they are everyone else’s.
Copy written by a designer who has never spoken to your buyer.
A CMS you are scared to touch, so every edit becomes an invoice.
SEO bolted on at the end, so Google, ChatGPT and Perplexity ignore you.
What is included.
Every line is written into the scope document before we sign. Nothing added later without your say-so.
Positioning & message strategy
One-page narrative doc that defines who you are for, what you sell, and the words that make them lean in.
Sitemap & content plan
Every page, every section, every CTA, mapped before a pixel is drawn.
Custom design system
Type scale, colour, spacing, components, built for you, not lifted from a marketplace.
Hand-coded build
WordPress, Webflow, Framer or a bespoke stack. Mobile-first, accessible, fast.
SEO / AEO / GEO baseline
Schema, meta, sitemaps, entity markup and answer-engine formatting from day one.
CMS training + Loom walkthrough
You leave knowing how to edit every block, add pages, and publish confidently.
The process.
A standard business website of up to 5 pages starts from $650 and takes 2 to 3 weeks. Here is exactly what happens in that time, and what I need from you at each step.
Kickoff call and brief
A 30 minute call about your goals, your audience and the sites you like. You get a short written brief and a checklist of what I need from you: logo, photos, text and logins.
Content and page plan
We agree on the pages, the sections on each one and who writes the copy. If your text isn't ready, I draft it from your notes so nothing waits on a blank page.
Homepage design
I design the homepage first, so you see the look before the rest is built. Your changes are made here, while they are quick and easy.
Build on WordPress
The approved style is rolled out to every page, made responsive for phone, tablet and desktop, and connected to your forms, booking links and analytics.
Review, SEO and speed
You click through a private staging link and send your notes. I fix them, then set titles, meta descriptions, image compression and schema before launch.
Launch and handover
The site goes live on your domain with SSL and a backup. You get a short video on editing text and images yourself, plus 30 days of free fixes.
What lands on your side.
- Strategy document, positioning statement, messaging pillars, sitemap and keyword/question map
- Wireframes for every unique page template, reviewed before design starts
- Custom design system in Figma, type scale, colour tokens, spacing, buttons, cards, forms
- Desktop, tablet and mobile designs for all pages, no auto-squashed layouts
- Hand-coded, fully responsive build on WordPress, Webflow, Framer or a custom stack
- Strategic copy for headlines, hooks, section intros and CTAs across the site
- SEO/AEO/GEO baseline, schema graph, meta titles and descriptions, OG images, XML sitemap, robots.txt, canonical tags
- Speed & accessibility pass, image pipeline, lazy loading, Core Web Vitals check, contrast and keyboard nav
- Analytics installed, GA4, Search Console, and conversion events on every form and CTA
- Forms, booking and CRM integrations connected and tested end to end
- 301 redirect map from the old site so rankings carry over
- CMS training, Loom walkthrough per editable block plus a written handover doc
- 30 days of post-launch support and bug fixes
Frequently asked.
Whichever fits your team and content model, usually WordPress or Webflow. If Shopify, Framer or a custom stack is a better fit, I will say so before we sign.
Two structured rounds on design, one on build. Because strategy is done first, most projects use less than that.
I write the strategic messaging, headlines, hooks, CTAs, page structure. Long-form body copy is either yours or written by my copywriter as an add-on.
Yes, that is the point of the CMS training. You will get a Loom for every editable block.
Kind words, on camera and in writing.
No paid testimonials, no script. Play any interview right here, and every source badge links back to the original review on Google, LinkedIn or Fiverr.
Have a project in mind?
Book a free thirty-minute call. No pitch, no forms, no sales script, a real conversation about what you’re building and the calmest way to get it live.