Email Marketing
From $1,600 USD setup, or $900 / month retainer
2 to 4 weeks
eCommerce brands, coaches and creators whose list is bigger than the revenue it is producing.
“Social platforms rent you an audience. Email is the only list you actually own, and the only channel Meta cannot turn off overnight.”
But most brands still treat email as an afterthought. A proper flow architecture routinely outperforms an entire month of paid ads.
The specific things this fixes.
Four reasons a healthy list still produces almost no revenue.
A welcome series that stops at thanks for subscribing.
One promo blast a month, and no idea why open rates keep dropping.
A list full of dead addresses hurting your deliverability.
Beautiful templates in the design file, ugly ones in the inbox.
What is included.
Every line is written into the scope document before we sign. Nothing added later without your say-so.
Platform setup or audit
Klaviyo, Mailchimp or ConvertKit, DNS, SPF, DKIM, DMARC, sender reputation.
Core flow architecture
Welcome, browse-abandon, abandoned-cart, post-purchase, win-back, VIP.
Segmentation
Real segments (engaged 30 / 60 / 90, buyers, lapsed, VIP), not a single all-subscribers list.
Templates & campaign design
On-brand HTML templates that render in Gmail, Outlook and dark mode.
List hygiene
Suppression, sunset flow, re-engagement, deliverability protected.
Monthly reporting
Revenue per recipient, flow revenue, campaign revenue, list growth.
The process.
Same six-step method that has shipped 570+ sites, adapted to the shape of this engagement.
Audit existing account
Strategy: flows, cadence, segments
Design template system
Build flows and test send
First month of campaigns
Ongoing optional retainer
What lands on your side.
- Account audit, deliverability, list health, existing flows and revenue attribution
- Lifecycle strategy doc, flows, cadence, segments and offers mapped
- Branded, mobile-first email template system in Klaviyo, ConvertKit or Mailchimp
- Core flows built and live: welcome, abandoned cart, browse abandon, post-purchase, win-back
- Segmentation, tagging and suppression rules set up properly
- Deliverability setup, DKIM, SPF, DMARC, sending domain warm-up
- Signup forms and pop-ups designed and connected to the site
- First month of campaigns designed and scheduled
- A/B tests on subject lines and hooks with results documented
- Revenue reporting dashboard by flow and campaign
- Loom training so your team can build and send without me
Frequently asked.
Klaviyo for eCommerce, ConvertKit for creators and coaches, Mailchimp only if you are already deep in it.
Strategic email copy (subject, hook, CTA) yes. Long-form campaign copy is either yours or an add-on.
Monthly retainer available: 4 campaigns plus flow optimisation and reporting.
Have a project in mind?
Book a free thirty-minute call. No pitch, no forms, no sales script, a real conversation about what you are building and the calmest way to get it live.