Ecommerce Website Design & Development
$1,400 USD
3 to 5 weeks
DTC founders launching a first store, or existing brands rebuilding a store that is leaking revenue.
“Anyone can install a Shopify theme. Very few people can build a store that actually sells at 3 a.m. on a Tuesday.”
The difference is not the theme. It is the catalogue architecture, the PDP that answers objections before they form, and the checkout that does not leak.
The specific things this fixes.
Four quiet revenue leaks in most stores, and how this engagement closes them.
Themes styled for the demo, not for your catalogue.
PDPs missing the three things buyers actually need to convert.
Collections structured for you, not for the buyer’s mental model.
Checkout, shipping, tax and returns bolted on as afterthoughts.
What is included.
Every line is written into the scope document before we sign. Nothing added later without your say-so.
Catalogue & collection architecture
Buyer-first taxonomy so people find what they came for in one or two clicks.
Conversion-first PDPs
Above-the-fold structure that answers price, trust, spec, shipping and returns without scrolling forever.
Custom Shopify / Woo theme
Built from a proper design system, not a $79 marketplace theme with plugins duct-taped on.
Checkout, payments & tax
Set up correctly for your region: Stripe, PayPal, Klarna, Apple Pay, tax and shipping zones.
Reviews, upsells & post-purchase
Judge.me / Loox, related products, cart upsells, thank-you page cross-sell.
Analytics stack
GA4, Meta CAPI, TikTok pixel, Shopify events and a monthly reporting template.
The process.
Most stores go live in 3 to 5 weeks. The biggest factor is how quickly your product photos and details are ready.
Store planning call
We go through your products, shipping zones, payment methods and stock, then choose WooCommerce or Shopify based on your budget and how you want to run the store.
Product data and content
You send photos, prices and descriptions, or a spreadsheet. I clean them into one import file with categories, variations like size and colour, and SKUs.
Store design
The homepage, shop page, product page and cart are designed first, because that is where buyers decide. You approve them before the build starts.
Build, payments and shipping
Products are imported, then payments (Stripe, PayPal or local gateways), shipping rates, taxes and order emails are set up and connected.
Test orders
I place real test orders on phone and desktop, check every email and the refund flow, and fix anything that slows a buyer down.
Launch and training
The store goes live with Analytics and Search Console connected. You get a recorded walkthrough on adding products and handling orders, plus 30 days of support.
What lands on your side.
- Buyer & catalogue strategy doc, merchandising logic, collection structure, PDP hierarchy
- Wireframes for home, collection, product, cart, checkout and account pages
- Custom-designed Shopify or WooCommerce theme, no marketplace template
- Product data structure, variants, options, metafields, size guides, badges
- Product import or migration with images, SEO fields and URL redirects
- Payments, tax, shipping zones, currencies and local delivery configured and test-ordered
- Conversion set: reviews (Judge.me or Loox), upsells, cross-sells, sticky add-to-cart, trust blocks
- Abandoned-cart, welcome and post-purchase flow hooks ready for your email platform
- Analytics: GA4 ecommerce events, Meta CAPI, TikTok pixel, Shopify native events
- Speed pass on collection and product templates
- Store SEO, collection and product schema, meta templating, sitemap, redirects
- Team training video on adding products, running sales and fulfilling orders
- 30 days of post-launch support
Frequently asked.
Depends on catalogue size, integrations and who is editing. Shopify wins for most brands under 2,000 SKUs; Woo wins when you need deep WordPress content or bespoke logic.
Yes, from Wix, Squarespace, BigCommerce, WooCommerce, or a legacy Shopify theme. Products, orders, customers, redirects.
Klaviyo abandoned-cart, welcome, browse-abandon and post-purchase can be added on, see the Email Marketing service.
Kind words, on camera and in writing.
No paid testimonials, no script. Play any interview right here, and every source badge links back to the original review on Google, LinkedIn or Fiverr.
Have a project in mind?
Book a free thirty-minute call. No pitch, no forms, no sales script, a real conversation about what you’re building and the calmest way to get it live.