I know your website is really great, but still, you can make it better and more user- or customer-friendly so that people love to explore your site and you get what you want from it—like sales, engagements, etc. There are so many important things we can add to our websites, but most people have no idea about them, and some just ignore them because they don’t understand the power of those elements. I will explain the top 10 essential things that you should add to your website. I know there are many more important elements we can add, but I will talk about the 10 most important ones that can take your site to the top level in WordPress. Let’s go.
Live Chat with AI Bot
Adding a live chat is a very easy thing for your site, but the result will be more than you expect. It will be great for your customer support, boosting conversions, and you can also add automated replies with an AI bot so people can get instant answers to common questions. You can also connect it with your social media so that you get notifications and can reply directly from your social platform. In WordPress, there are so many plugins like Tidio, WPChat, etc., that will make this functionality easier.
Motion Effects
Motion effects are simple elements that make users love to explore your website. You can animate any element with effects like fade-in, slide-in, zoom-in, etc. This way, users will see the content appearing nicely with animation—that’s called motion effects. If you use Elementor, you can easily enable motion effects in the element settings, but it’s only available in the Pro version. You’ll be happy to know that this effect is available in all WordPress page builders. You can also use a plugin for this, but I don’t recommend it.
Popup
Popup is one of the best elements for businesses because it can help recover 5 to 15% of customers with special offers. Most of the time, people visit your site and leave after a few seconds. Popups show your main offer when someone visits your website, and if the offer is essential, they will definitely love to take it. So popups are an instant way to convert users into customers. If you’re using a page builder, most include a popup-making option. Otherwise, you can use a plugin like Popup Maker.
Back-to-Top Button
The back-to-top button is another essential thing in a WordPress website. Normally, when users explore and scroll to the bottom, they need to go back to the top—and it’s very boring to use the browser scrollbar to do that. A simple back-to-top button lets users click and instantly return to the top. This option is available in all popular themes. If not, you can easily add it using a free WordPress plugin.
FAQ
I think this is one of the most important things that every website should have. Users or customers always have some common questions, and they want answers immediately. They don’t have time to explore all the pages and read everything to find that information—and sometimes, even after all that, they still don’t find answers. So if you add a FAQ section with answers to the most common questions, users can easily get their answers. It clears their confusion, gives them a clear idea about your business, and increases the chance they will become a customer. It also helps avoid future misunderstandings.
Instant Search with Filters
This is great for user experience. If the site has products, blog posts, or projects, then this option is very useful. If someone wants to find a specific blog post or content using a keyword, category, or tag, they can use the filter to see exactly what they want. This saves users a lot of time and makes your site more user-friendly. This option is usually available in your theme—you just need to enable it. For custom areas, you may need to use a page builder or a plugin/widget.
Sticky Navigation Bar
When users explore your site and scroll down, they often need to visit another page listed in the header (navigation bar). Without sticky navigation, they need to scroll back up to access it. With a sticky navigation bar, they can go to any page anytime without scrolling. It saves time and makes your site more user-friendly.
Dark/Light Mode
This feature is usually available in premium themes, but you can add it using a plugin like WP Dark Mode. About 35% of people prefer dark mode for eye comfort. So if your site has the option to switch between light and dark modes, those 35% of users will enjoy exploring your site and are more likely to stay engaged with your content and business.
Cookie Notice
This is a very important element that many websites ignore. But in some countries, cookie notices are required by privacy laws like GDPR. Also, this notice helps users trust you with their data. You can easily add a cookie notice using a free WordPress plugin.
Real-Time Notifications
This is a great option for automatic live updates. If someone buys a product, you get a live notification showing that activity. It’s very easy to add using a free plugin, or you can use a tool like TrustPulse.
I hope this post will help you consider the above elements and add important elements to make your website more user-friendly and engaging. Good Luck. Thank you.
